Kerry Washington accomplishes target, creates Makeup For Women Of Color
Gradually, the beauty industry is coming to terms with the necessity of ‘inclusion’ by creating product for women of all types.
On appointing Kerry Washington initially as brand ambassador and creative consultant for Neutrogena, everyone knew that Neutrogena would move forward.
Her job specification was mainly to model new product, create marketing initiatives and give product feedback, the unambiguous complaint from women of color was that there were no options for them including Washington herself.
The brand ambassador revealed to Refinery 29 saying, “When I first started out at Neutrogena, there was not a foundation for me, and there was actually some push back about that online, I very purposefully did not address it [then], because I knew that I was about to engage in this labor of love.”
Recounting how involved she was in 2013, when she initially got the job, Washington said “The position is new for me and for them. It’s a way to be authentically get involved in a real partnership with the company,” Kerry told PEOPLE at the time. “I never wanted to partner with a company where I felt like I was losing myself and my sense of authenticity.”
Three years later, Washington has achieved her goal by debuting Neutrogena’s new shades last week.
As reported by Refinery 29, the brand released three new shades for its Nourishing Long Wear Liquid Makeup range and four new additions to the SkinClearing Liquid Makeup and Healthy Skin Liquid Makeup lines.
. “I’ve been working really hard on expanding our foundations.” In a video section meant for fans and followers who laid their complaints to the beauty company, Washington disclosed this to a lady called Ebony: “I wanted to personally deliver the message of our expansion and how proud I am of it, and it really meant a lot to me in particular when people asked about why Neutrogena would bring me on if there wasn’t foundation for women of color.”
Washington adds in her interview with R29, “I think inclusivity, as I’m learning in my life, it turns out, is one of my core values. It’s what I believe in the most: that everybody has a right to a seat at the table.”
In addition to pulling stunts at Neutrogena, Washington is set to play Anita Hill in HBO’s “Confirmation” which will be performing April 16.